[MAX PIERGENTILI]

Concordo con la sperimentazione, nel senso che in linea di massima Booking ed Expedia sono il Must e credo in qualsiasi location diano il loro apporto determinante ( semprechè gestiti in maniera adeguata).

Se dal discorso di elimina il GDS, io credo che si debba poi sperimentare le varie ota minori sul mercato di riferimento, non si può (sempre secondo me) fare una cernita a prescindere, ma vanno testate almento per 1 anno.

Personalmente, anche se in termini di fatturato inferiori ai 2 colossi ho avuto un ottimo incremento di Orbitz e anche uno sviluppo esponziale del GDS, mentre altri canali malgrado un lavoro certosino sono rimasti desolatamente a 0.0.

Per quelli che restano a 0 se gestiti con un channel manager secondo me possono anche restare, sono comunque una finestra in più. Non bisogna però fare l’errore di lasciarli morire e ogni tanto una rinfrescatina anche a loro.

Massimiliano.

[MAX PIERGENTILI]

@Francy

Scusa non ti seguo, che vuol dire far sparire il tuo sito ufficiale per sperare che booking ti faccia un’offerta particolare??

Se Expedia aumenta la sua commissione allora vai con expedia?

Chi vuole l’aumento delle commissioni e chi siete?

E’ tutto ok?….fammi sapere perchè o mi sono perso qualcosa o non capisco.

[marghe]

La prima regola da seguire realizzando un sito per hotel è: “non creare false aspettative”. Sebbene noi non ci sogneremmo mai di parlare di “camere datate”, di “posizione lontana dal centro” e di “piccola piscina”, è sempre bene dire la verità.

Ma cosa fare quando un hotel ha davvero camere datate e piscina piccola? Poco o niente, siamo sinceri. Però una cosa è certa, si può puntare a valorizzare altri aspetti della struttura. Non si tratta di mentire, ma piuttosto di saper giocare bene le proprie carte. In fondo, in questo caso si potrebbe paragonare l’hotel a una ragazza che non ha un gran bel fisico ma un viso stupendo. State certi che il fidanzato non l’ha scelta per il suo fisico, ma per il suo sorriso smagliante e solare e non la vorrebbe diversa da quello che è.

Come valorizzare il vostro hotel senza mai dire bugie

[b.rinaldi]

C’era una volta il turismo anonimo, quello fatto di turisti che nessuno conosceva, se non dal libro bianco dei saluti che alcuni mettevano a disposizione nella hall dell’albergo.

Poi sono arrivati i racconti di viaggio e il libro bianco (questa volta online) hanno cominciato a leggerlo anche le persone che nell’albergo non c’erano mai state.  I resoconti pubblicati in rete hanno finito con il superare criteri di scelta come la location dell’albergo o la quantità dei servizi offerti nella definizione degli obiettivi di viaggio.

Perché il viaggio, prima di pianificarlo e porre attenzione alla concretezza di cifre e distanze, lo si sogna.

8 consigli per promuovere la brand reputation dell’hotel con lo storytelling del territorio

[Duccio Innocenti]

Un sorriso complice dall’altra parte del bancone, il profumo dei cornetti caldi la mattina con il succo d’arancia che sa di buono, la delicatezza di un dolce fatto in casa al momento giusto, la prontezza di un consiglio amico per non perdersi in centro città… Che cosa rende un hotel davvero speciale?

Non sono gli arredi design, né l’ampiezza del bagno, né la raffinatezza dei trattamenti. O almeno questo non basta. Lo dicono Laura Bly, Kitty Bean Yancey e Jayne Clarck di USA Today, che sono state a visitare tre hotel ai primi posti su TripAdvisor in tre delle maggiori destinazioni americane, e sono pronte a giurare che sono soprattutto 2 i fattori decisivi per sfondare su TripAdvisor e sugli altri siti di recensioni online.

I 2 must per sfondare su TripAdvisor e non solo

[ottaviofebb]

come ci si può difendere da una recensione scritta un anno dopo?

come si può contattare un responsabile di tripadvisor?

vi faccio questi quesiti perche non riesco a contattare TA per verificare un giudizio scritto a marzo 2012 soggiorno aprile 2011

e questo signore nella sua vita ha scritto soltanto questo giudizio che noi non possiamo verificare il suo effettivo pernotto

la cosa mi sembra molto strana che uno si sveglia un anno dopo e scrive cose orribili su una struttura che ha 147 giudizi di cui 145 positivi

ho molta considerazione su tripadvisor e per questo vorrei che sia verificata la vericidità di questa recensione.

Qualcuno può indicarmi come posso contattare tripadvisor?

con questo non voglio lamentarmi perchè il giudizio è negativo ma qui si tratta di scrivere cose false

grazie

[Anonimo]

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[Mauro Calbi]

Articolo interessantissimo! Grazie per i preziosi consigli. Sono pienamente d’accordo che il territorio va raccontato perché vissuto in prima persona. In albergo, per promuovere un evento, non basta attaccare un volantino. I turisti vanno presi per mano ed accompagnati per raccontare la città, la costa, l’entroterra…così nascono amicizie e s’instaurano buoni rapporti. L’unico problema è che non è sempre facile andarli a trovare nelle loro località, che vorrebbero mostrarti con lo stesso entusiasmo con cui hanno scoperto il nostro.

[Mauro Calbi]

Abbiamo avuto lo stesso problema. Addirittura il signor X ha scritto sia su TA che su CIAO, la stessa identica recensione per una vacanza fatta a luglio.

Credo che anche questo dimostri la falsità del sistema recensioni online. Non parliamo di libri, ma di una vacanza, ricca di particolari da ricordarsi.

[limar]

Ciao Ottavio,

comprendo il tuo rammarico quando ci si trova in situazioni come quella da te descritta.

Vedi, anch’io ho subito la stessa sorte, ma ti confesso che non mi sono preoccupato più di tanto. Anzi spesso e volentieri queste recensioni hanno un effetto contrario, nel senso che stimolano il cliente a verificare telefonicamente se corrisponde al vero quanto letto sui giudizi. Ed é questo il momento in cui la cosa da negativa diventa positiva, in quanto tu hai a disposizione il cliente con il quale puoi intavolare un discorso promozionale diretto ed immediato che nessun altro strumento pubblicitario ti permette di gestire.

Comunque secondo me TA sta modificando i suoi atteggiamenti verso le strutture tenendole un po di più in considerazione. E ciò perché ha capito che aveva messo un’arma in mano ad un bambino (cliente).

A me é capitato ancora di aver ricevuto una recensione per il ristorante dove non si capiva bene se era stato un cliente o un collega a scriverla. Ho replicato con cognizione di causa e TA ha addirittura eliminato la recensione. Forse perché ha voluto salvaguardare il ns. primo posto in classifica…in altri tempi lo avrebbe fatto? Chissà .

[Anonimo]

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[Anonimo]

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[Anonimo]

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[b.rinaldi]

Gentile Mauro, quando scriviamo ci indirizziamo esattamente agli albergatori come lei, entusiasti del proprio lavoro e consapevoli dell’importanza del ruolo che rivestono nei confronti di coloro che vengono ospitati. Perché il turista, prima ancora di essere un cliente, è un ospite e l’albergatore è il suo punto di riferimento, colui che può indirizzarlo nella maniera migliore alla scoperta di un territorio che altrimenti rischia di rimanere nascosto tra le pieghe di una voluminosa guida di viaggio. I clienti che la invitano a render loro visita sono senz’altro la miglior prova dell’eccellenza raggiunta nel lavoro, complimenti!

[Creathead]

La scadenza del contest è stata prorogata al 16 aprile 2012.

Due settimane in più per aggiudicarsi i ricchi compensi!

[Autore]

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