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  • ilgrandeleo
    Membro

    una camera vuota, nell’ambito di un ragionato uso dei costi, non costa molto. E’ molto più costoso, nel lungo raggio, svendere un immagine che promuoverla a favore di un cliente culturalmente medio basso ( o bassissimo nei casi di booking.com). Il cliente web va selezionato e va ponderata verso questo una giusta politica ( d’accordo in parte con tiribocchi) di disintermediazione ed intermediazione. Al secondo anno di gestione di un albergo di dimensioni medio-grandi ho già ridotto del 40% il peso delle Ota sviluppando sistemi di promozione alternativa che mi apparivano agli inizi un salto nel vuoto. E’ necessario tenere i nervi e la gestione del marketing e del rapporto con la clientela in uno stato di sincera tranquillità ( tentando di ignorare il momento letale di questa economia) . Bisogna avere coraggio. Svendere non è la soluzione poichè amazza le entrate ed uccide un progetto. Date mercato a voi stessi con originalità poichè l’unica originalità che vi offrono le ota è nel prezzo.

    in risposta a: Commenti agli articoli di Booking Blog #15784
    valentinabb
    Partecipante

    leggi l’articolo completo...A differenza dei social media, che all’interno del marketing mix favoriscono il customer engegement, il mobile è un vero e proprio canale distributivo dal ritorno economico sempre più in crescita, il cui sviluppo va tenuto attentamente sott’occhio. Le previsioni dicono che l’utilizzo di Internet raddoppierà nei prossimi anni e la maggior parte della fruizione sarà su mobile.

    Gli studi evidenziano tutti un trend positivo, ecco perché vale la pena ricordare come e perché sfruttare il mobile per il vostro hotel.

    Turismo mobile: come sfruttare l’impennata del mobile per guadagnare nuovi clienti

    in risposta a: Commenti agli articoli di Booking Blog #15785
    sfarinel
    Amministratore del forum

    leggi l’articolo completo...Nonostante l’insistenza con cui Google sta promuovendo il suo social network e la forte pressione messa addosso a SEO e responsabili marketing riguardo a un crescente, presunto legame tra Google Plus e Posizionamento, la nostra impressione è cha ancora la piattaforma stenti a decollare e a farsi accettare come strumento di comunicazione e di engagement.

    Abbiamo già visto diverse strutture ricettive provare a sviluppare un piano marketing su Google Plus, ma ancora sono pochi i feedback positivi che abbiamo rilevato. Emarketer dice che qualcosa si sta muovendo, e ci svela le strategie di comunicazione di alcuni tra i maggiori brand a livello internazionale.

    Google Plus per hotel: quando e a che ora è meglio postare?

    giacomo bufalinigiacomo bufalini
    Partecipante

    Molto d accordo con Tiribocchi che la destinazione influenzi le politiche da seguire. Sinceramente Roma mi pare invidiabile da ogni punto di vista per cui magari non mi lamenterei se qualcuno svacca, ma indubbiamente oggi come ieri la differenza la fa il prodotto per cui per far ebene l’”albergatore” devi prima essere un bravo imprenditore. Sapere come dove e quando investire per avere poi i mezzi e sfruttare tutti gli strumenti che oggi il mercato ti offre. Le 2 cose vanno di pari passo e se sei bravo a farle entrambe non hai bisogno di lastminute o “sostanze svendenti” (mi piace il termine). Poi personalmente sono convinto che il cliente molto sensibile al prezzo non è un buon cliente mai, anche se ogni struttura deve puntare ad un suo target per cui non si può fare di “tutta l’erba un fascio”. Una cosa è certa: lavorare oggi nel settore dell’ospitalità alberghiera è diventato bellissimo, molto vario, difficile e tutto è in continua evoluzione… L’applicazione di Booking.com ne è la dimostrazione. Per molti utenti, magari anche il sottoscritto, sarà utilissima… ma spero di non riuscire mai a prenotare la mia struttura!!!

    Salut!

    in risposta a: Commenti agli articoli di Booking Blog #15786
    giacomo bufalinigiacomo bufalini
    Partecipante

    Verissimo ! Verissimo ! Verissimo !

    Le immagini sono molto importanti per i profili social, soprattutto quelle della destinazioine (forse perchè sono le più popolari e facili da reperire). Ma una buona politica in questo senso aiuta ad aver…e molti contatti ed interazioni. Nell’articolo si cita giustamente l’Hotel Artemide di Roma (cliente di chi scrive dai diciamolo), io personalmente mi permetto di citare 2 esemoi fiorentini che sono il 4Seasons e l’Hotel Brunelleschi. In merito alla app per condividere foto andate a vedere GOGOBOT, davvero fatta molto bene e accessibile direttamente via facebook. Ciao.

    marghe
    Amministratore del forum

    Ciao Giacomo,

    grazie mille per il contributo, visto che ci sono aggiungo i loro link: Four Seasons Florence http://www.facebook.com/FourSeasonsHotelFlorence e Hote Brunelleschi http://www.facebook.com/Florence.Hotel.Brunelleschi.

    … e certo che si può dire, l’Hotel Artemide è uno dei nostri clienti (anzi per correttezza lo inserisco nel post) :-)

    in risposta a: Discussioni Generali #15787
    Anonimo
    Inattivo

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    Tavern How?

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    Complimenti per il post interessantissimo, utile ed efficace!

    Continuate così!

    marghe
    Amministratore del forum

    Grazie Sara!

    frasilwebfrasilweb
    Membro

    Oramai le immagini hanno assunto un ruolo fondamentale su ogni social,

    infatti su Facebook e Pinterest il “mio” hotel è una vera forza, perchè fortunatamente c’è tanto da vedere e fotografare:

    http://www.pinterest.com/BellevueSyrene/

    http://www.facebook.com/bellevuesyrene

    Il vero problema sorge quando le strutture non hanno un design particolare o panorami propri…

    A questo punto occorre tanta creatività e uno staff davvero friendly.

    marghe
    Amministratore del forum

    Ciao Frasilweb… certo quando si ha un hotel come il tuo tutto è più facile, ma anche chi non ha una struttura particolarmente bella esteticamente può sempre far affidamento sulle foto della location o su altre immagini. Ad esempio i piatti del ristorante accompagnati dalle ricette, oppure foto divertenti dello staff o dei clienti che acconsentono a farsi immortalare… ci sono così tante cose da poter fare, basta davvero sbizzarrirsi!

    Ottimo articolo!

    Non si può pensare all’ospitalità in una struttura alberghiera senza considerare le esigenze delle donne. E’ indispensabile.

    marghe
    Amministratore del forum

    Grazie!

    Tu predisponi qualcosa in particolare per le donne che soggiornano da te? O pensi che a loro basti riservare camere pulite e una maggiore attenzione nel servizio?

    in risposta a: Commenti agli articoli di Booking Blog #15798
Stai vedendo 15 articoli - dal 4,606 a 4,620 (di 7,744 totali)