Dalla ricerca alla prenotazione: l’impatto dell’AI sul customer journey

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  • #40553
    Claudia Caponi
    Amministratore del forum

    La rivoluzione è già iniziata. Google sta cambiando radicalmente il modo in cui i viaggiatori cercano, scoprono e scelgono un hotel. Le classiche rice
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    #40565

    The shift from search to conversational booking shows just how much technology is reshaping hospitality. For years, travelers relied on keywords and comparison sites, but today they expect personalized suggestions in real time. Google’s AI is acting more like a travel consultant than a search engine, guiding people through every stage of the journey. This means hotels must prepare their digital presence not only for visibility, but also for integration with booking systems.

    For properties in regional markets, the impact is clear. A guest looking for hotel room booking in Lucknow
    may no longer type a few words into a browser. Instead, they’ll describe their needs, like wanting a quiet space near cultural attractions, and the AI will respond with precise matches. To be recommended, hotels must keep their data structured, rates updated, and APIs connected.

    This also changes the way leisure stays are promoted. Couples seeking to book hotel in Hazratganj Lucknow
    for an anniversary could be offered curated results instantly. Similarly, venues positioning as the best hotel for party celebration in Lucknow
    will need clear digital footprints to ensure the AI highlights them for birthdays or family events. Adaptability, more than visibility, defines success in this new era.

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