thoitiet
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sfarinel
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Pare assurdo che a due anni di distanza dal boom dei social network come Facebook e Twitter, si parli ancora di come calcolare il ROI delle campagne marketing lanciate su queste piattaforme. Non che l’argomento sia semplice né banale, visto che nella maggior parte dei casi ci sia aspetta dai social media “ritorni” diversi rispetto a quelli economici, difficilmente riconducibili a numeri o valori esatti.In questi giorni ho visto condiviso in Rete un breve video che ho trovato molto chiarificatore, perché sintetizza efficacemente il quadro della situazione e centra la questione di quello che significhi calcolare il ritorno delle attività condotte sui social media.
Calcolare il ROI del Social Media Marketing? Si può, basta darsi degli obiettivi
b.rinaldi
Amministratore del forum
Le statistiche parlano chiaro: le nuove tendenze travel segnano ovunque un netto aumento della percentuale di donne in viaggio.Per vacanza o per lavoro, le donne viaggiano sempre più da sole, per questo molti albergatori si chiedono come creare dei pacchetti e servizi dedicati a un tipo di clientela che si può, a ragion veduta, definire particolarmente esigente.
Pago di più ma lo voglio rosa: come conquistare le donne in hotel
sfarinel
Amministratore del forum
Una delle note dolenti della nuova Timeline di Facebook è che non è più possibile impostare la Welcome Tab come pagina predefinita di destinazione per i vostri clienti su Facebook: tutti dovranno atterrare inevitabilmente sulla vostra bacheca.Qualcuno, per promuovere l’hotel, ha pensato bene di sfruttare le nuove Cover Photos, senza sapere che le linee guida al riguardo sono molto, molto restrittive. Niente call to action, niente pubblicità, niente sconti… ma allora come convincere i clienti a premere “Mi piace”?
Facebook Travel: 3 Modi per attirare Fan anche senza la Welcome Tab
marghe
Amministratore del forum
Qualche giorno fa, aggiornando la nostra pagina Facebook con l’annuncio del lancio della newsletter settimanale, mi sono trovata di fronte un commento poco carino da parte di uno dei nostri “fan” su Facebook. Difficile decidere se e come rispondere.Sapete benissimo cosa intendo: chissà quante volte vi sarà capitato di ricevere qualche critica più o meno giustificata rivolta al vostro hotel, su Facebook o su un altro social network. Oggi vi spiego perché, qualunque cosa vi dicano, vale la pena non perdere mai le staffe.
Brand Reputation: 4 Buoni Motivi per non perdere le staffe di fronte a una critica degli ospiti
10 Aprile 2012 alle 16:18 in risposta a: Facebook Travel: 3 Modi per attirare Fan anche senza la Welcome Tab #20501Anonimo
Inattivo“Una delle note dolenti della nuova Timeline di Facebook è che non è più possibile impostare la Welcome Tab come pagina predefinita di destinazione per i vostri clienti su Facebook: tutti dovranno atterrare inevitabilmente sulla vostra bacheca”
Questa affermazione non é corretta. Facendo Facebook Ads, sono io a scegliere la Landingpage. E questa puó essere anche la Welcomepage.
10 Aprile 2012 alle 16:26 in risposta a: Facebook Travel: 3 Modi per attirare Fan anche senza la Welcome Tab #20502marghe
Amministratore del forumCiao CF, sì hai ragione, l’unico caso in cui è possibile è tramite facebook ADS, ma non tutti fanno promozione a pagamento su Facebook, e comunque anche nel caso delle notizie sponsorizzate, gli utenti atterreranno sempre sulla bacheca, poiché non vi è la possibilità di selezionare una pagina di destinazione.
serena1985
MembroCiao anche io devo preparare una tesi sulla gestione delle strutture alberghiere, in particolare la gestione del personale, qualcuno mi sà suggerire qualcosa…+
grazie infinite Serena
ALBY
MembroDissento fortemente da questo post, la parity rate appiattisce semplicemente il mercato e non spiegherebbe il successo sempre crescente dei social dealer. La parity è semplicemente nata per una situazione di comodo per evitare che l’hotel riceva centinaia di telefonata dai vari operatori, tutto qui, la brand reputation non si miura con il prezzo in una società dove la concorrenza diventa sempre più efficace, perchè mai devo pagare 2 euro una coca cola al bar se la nostra a 1.50 al discount? pensate che la coca cola subisca un danno di immagine? quanto viene affermato in questo post, non trova ahime poi riscontro nella realtà anzi le analisi fatti da ricercatori degni di tale nome come la IBM, e tanti altri vanno sempre di più altrove, credo che questo tema meriti una riflessione seria e non solo due parole pur degne di note ma prive di supporto “scientifico”
b.rinaldi
Amministratore del forum
Ogni volta che big G annuncia un nuovo aggiornamento del suo algoritmo, si sa, il mondo rimane col fiato sospeso.Durante l’intervento “Dear Google & Bing: Help Me Rank Better!“ al recente SXSW a Austin, Matt Cutts, software engineer che guida il team webspam di Google, ha comunicato che, già a partire dalle prossime settimane, sono in arrivo penalizzazioni per chi eccede nell’utilizzo di parole chiave e nello scambio di link ai fini dell’ottimizzazione del sito.
SEO hotel: come guadagnare posizioni con l’aggiornamento Google Penguin
13 Aprile 2012 alle 08:32 in risposta a: Facebook Travel: 3 Modi per attirare Fan anche senza la Welcome Tab #20488marghe
Amministratore del forumCiao RdP, sai che non ho ancora capito bene da dove si possa implementare? credevo fosse di default sulla nuova timeline. Non so ancora darti una risposta precisa ma ci sto studiando, presto scriveremo qualcosa al riguardo!
marghe
Amministratore del forum
I Portali turistici, si sa, non perdono occasione per sfruttare i trend che vanno per la maggiore, e così dopo l’ondata dei flash deal, oggi è il turno dei lastminute su mobile.L’ultima novità riguarda Booking.com, che ha lanciato la sua iPhone App “Booking.com Tonight” – un’applicazione per smartphone che permette di cercare hotel solo per la notte stessa – con un grande vantaggio aggiuntivo rispetto a Priceline e HotelTonight, i suoi predecessori: è già disponibile per le maggiori città al mondo e non solo per una ristretta cerchia di destinazioni, e offre sconti anche del 50%.
Booking.com Tonight: perché il lastminute su mobile segna il cammino del Turismo futuro
ALBY
MembroAvendo preso in prestito la chart, eccovi il link
grazie
http://albertocorrera.blogspot.it/2012/04/la-parity-rateo-disparity-rate.html
marghe
Amministratore del forumGrazie a te per avercelo segnalato, se non è un problema, ti preghiamo di inserire un link al suddetto articolo
Anonimo
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Anonimo
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